What is an explanatory video?
Explanatory videos are short online marketing videos used to explain your company’s product or service. Explanatory videos are often placed on the landing page, on the homepage of your website, or on a known product page. This type of video has become very popular, with some sites boasting a 144% increase in conversion rates when they add an explanatory video to their site.
Short videos help to illustrate complex ideas in a short, simple, engaging and meaningful way. Using an explanatory video can help a company attract leads, reduce bounce rates, increase brand awareness, and increase conversions.
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