If you’ve been involved in the marketing game for a while, you know full well that content is king. With so much competition in today’s online arena, delivering quality and valuable content can help you stand out. However, if you are fresh and just starting out, you should first consider how to build your website.
When creating a website, you can first create content and then design it or vice versa. Strictly speaking, there are no strict rules governing the appropriate method. However, for a variety of reasons, many experts recommend starting with content.
Why can creating content be more efficient before designing?
The simplest explanation for why content should be created before design is that design trends are constantly changing and evolving, but your content will always be embedded in the needs of your users.
Regardless of your brand, your website will be based on its content. Without it, even the most visually stunning web design will not convince users to support your business or buy from you. Review the important points below to learn why it makes sense to create content first.
Content is the foundation of your website project.
Although it has already become a cliché, the content is still king. Because there are so many websites online today, one of the most important aspects that sets your site apart from others will be its content. Therefore, it will help you to create a plan for the whole site.
In short, content is a key design element that helps connect your site and maintain harmony. All other components, including design, play a secondary role in adding value to your material. First of all, if you don’t have high quality content, the design won’t be right to encourage people to become consumers.
The content keeps the focus where it should be.
If you start designing a website first, you run the risk of being overwhelmed by all the possibilities and trends. When you start browsing the topics on your site, you’ll quickly be fascinated by visual solutions and first make a decision based on what looks best. While there is nothing wrong with a well-designed website, the problem is adapting the content to the look of the website.
For example, if you purchased an inventory theme for your site, you need to create content that matches the layout of the template. In most cases, this would mean sacrificing the quality, structure, and optimization of the content to match the design you choose.
Content helps you choose a design
By writing the content first, you will be able to make a better informed and competent decision about the design of the website. While design is definitely important in driving traffic to your website, you should also consider how to present and stand out from your website. Before choosing a design, immediately consider how you will present your company and showcase your products and services.
With a “content first” approach, you can basically examine your site’s goals first and then plan procedures to achieve that goal. Business owners often choose a design based on what looks best to their eyes, but this may not always match their goals.
On the contrary, content creation first makes you think about all your goals because you need to explore your target audience and topic. This includes creating buyer personalities and doing preliminary research to determine what painful issues you are dealing with for your target customer.
Best practices for creating website content
Now that you understand the importance of creating content before building a website, here are some best practices to follow. If you already have a site, consider doing a general review to see how it works and whether you need to update its content and appearance.
Recognize your audience
Understanding your audience is one of the most important components of content creation. Strong content should be created with the reader in mind, so you need to understand his or her needs in order to write effectively and convey to him or her the appeal of your business. Try to do research to better understand user intentions, which will allow you to create more relevant and optimized content.
By understanding your audience’s behavior, interests, and motives, you will be able to choose the right tone and language. You can also get ideas on what topics to write to engage your audience. Keep in mind that content can make or cause them to decide to buy from you, so you need to know them well in order to provide the information they require.
Try to do research to better understand user intentions and create more relevant and optimal content.
By understanding your audience’s behavior, interests, and motives, you will be able to choose the right tone and language. You can also get ideas on what topics to write to engage your audience. Keep in mind that content can make or cause them to decide to buy from you, so you need to know them well in order to provide them with the information they need.
Identify your most important keywords
It is very important to use the right keywords in your content so that your target audience can find your site when searching online. Whether you’re redesigning your site or starting from scratch, you should always optimize your content.
So do a thorough keyword research before posting anything. First, make a list of topics related to your business or area of expertise, and then use that list as a guide when choosing your search terms. Ideally, you should choose keywords that have a high search volume but little competition.
If you work in a competitive industry, you should pay attention to long keywords. Because they are more specific, their search volume is lower, but so is the competition. In addition, long keywords allow you to tailor content to a more specific audience and use a more conversational tone to appeal to voice searches, which account for 20% of all searches on the Google Gadget.
Focus on the right content
While it’s more useful and time-saving to write content before creating a design, that doesn’t mean you have to have all the material ready right now. The key is to focus on the most important areas of your site, and then everything else will stand up. In general, you should complete the following pages before you start designing your website:
- title page
- About us or what we do
- Pages for individual services
- The homepage of the blog (articles)
- Contact page
Use high quality images
Images play an important role in making your material more interesting, engaging, and memorable to users. For example, long paragraphs of text can seem elongated and deter visitors from reading what you want to say. By using photos in a variety of areas, you can convey your messages more effectively and engage your audience with your material.
On the other hand, images can help your SEO efforts by increasing website engagement and accessibility. Just make sure you use the right format for your platform and compress them to save fast loading times.
Structure your content properly
It is important to organize and structure content to make it easier to read, especially long-standing content. To do this, use headings and subheadings to separate the most important areas of the essay and help readers understand the main ideas. Make sure you use the correct tag hierarchy for headings, such as H1 for headings, H2 for subheadings, and so on.
Make a schedule and stick to it
To ensure a smooth process, you need to coordinate your schedule with all key stakeholders when creating your website. One way to plan is to start with the expected launch date. From this date, go back to see how much time you have for all the necessary results, including content creation.
You can create a schedule however you want, as long as it is easy to understand and gives you enough time to complete all the tasks. Of course, you should maintain transparency and accountability within the team so that everyone knows about the progress of the project. For example, failure to deliver content on time will affect the progress of the project. Delays should therefore be reported as soon as possible.
Adjust your work
This may seem irrelevant, but always check it before posting all the content on your website. You want to make sure the information flows well, is easy to read and understand, and is ultimately valuable. Of course, you should also look for typographic and grammatical issues that may repel readers.
Monitor your site after it’s launched.
Once the site is published, the content creation process does not end. Even if you have now developed a foundation and basic design, there is always room for improvement. You can reveal opportunities to add or edit content by monitoring your site’s key performance indicators (KPIs).
Remember that marketing is an ongoing process, so you should always monitor your site to make sure your methods are effective. If not, you can always make changes and improve your material.
In general, building a website is a daunting task, but proper planning can reduce the number of difficulties along the way. If you start with content, you can avoid having to redesign your site in the middle of the process. In addition, you can ensure that you achieve the goals of your site and express the value you provide to your customers.