Verslas Media

One- or multi-page sites: when to use them?

Website development Kaunas wordpress websites
In this article, we will discuss the differences between these two types, their advantages and disadvantages, and explain how to decide which option to choose.

Briefly, the topics of this article:

Web design is becoming more and more popular as it has never been so easy for service providers to gain new customers. Of course, it is very important to choose the right website, professional developers and take care of it – to manage it yourself or entrust it to professionals.

According to many reliable analysts, websites are gradually becoming one of the most powerful tools to help your brand reach the right audience. However, even a colorful website that matches the hottest trends may not be the most appropriate in the business context of a particular organization. I won’t even delve into cases where not only is a site unsuitable for business being chosen, but even that site is unprofessionally designed, unattended, but its owner expects to receive visitors who will become customers.

It is first important to decide what your business needs and then decide what type of website is best. There are two site styles: “Multi-page site” and “One-page site”


Before we begin this discussion, we should first look at the concepts of “multi-page” and “one-page” sites. In the first case, the menu may contain several pages and pages, and the only way to view these pages is to click on the links to navigate through the information on the site. In the case of one page, you have your own site, and there is no need to redirect to a secondary page. This means that all the content will be laid out on the same page in “blocks,” and users will just have to scroll down and they will consistently see all the information they want to convey on their site.

1. One page website (LANDING PAGE)

There is only one HTML page per site. There are no additional pages like “About Us”, “Services”, “Jobs” or “Contact Us”. The content of one-page sites is fully loaded on a single page, so the user experience is seamless and seamless. One-page sites are great for those who want to target a specific audience coming from elsewhere and give it a specific user experience. It’s easy to control their behavior on the site and direct them in a certain direction, no need to worry about them clicking on different pages, possibly in the wrong order. The layout and eye-catching design of this site is important to Cockreya.

2. Multi-page website

The menu on a multi-page website contains several pages and pages. Unlike a single-page website, the only way to browse and view pages created in a versatile design is to click on the links in the menu. The multi-page design is great for almost any type of project. One-page sites don’t invite users to explore, and vice versa. If your audience is someone who wants to know who you are, what work you do, or how much work you have done, then a multi-page site will do its job perfectly.


The key feature is that landing pages are effective for marketing, tailored to a specific campaign or offer, and direct visitors from other ads or social networks to a single call to action. Unlike multi-page websites, they are designed to attract visitors, give them access to your business, services, introduce themselves, and provide them with the information they need. Their purpose is to interest the visitor in the information provided and to build trust, thus encouraging them to choose your services.

How to choose a type?

If your business depends heavily on how much information a customer needs to trust you and choose you, or if you want a website to be a means of attracting customers, then a versatile website is your key. A one-page website is generally not suitable for e-commerce, such as selling several or more products or ordering services. Large businesses that need a lot of content for marketing and sharing (such as blogs) also need to use this type of website. Small businesses that need to focus on SEO to attract customers from Google and other search engines should also often use multi-page websites to upload more content and gain SEO value.

On the other hand, if your business is related to the arts (such as photography and filmmaking) or if you want to present your organization’s history and portfolio of work to an audience from elsewhere, it’s better to choose a one-page website. This type of site is often used in conjunction with paid Google Ads and other advertisements to sell a single product or ticket to an event. Creating and maintaining one-page websites is usually cheaper, so if budget is the most important issue, I suggest choosing this type. In addition, one-page sites are more effective in advertising a marketing campaign or event, but only if they properly match the content, image, and price.

Is a one page website a good idea (SEO)?

One page sites

Benefits Disadvantages:
Easier viewing, especially on mobile phones.Unlikely to appear on Google search.
Faster loading time if everything is fineLimited keyword selection.
One-page sites are cheaper to set up and maintain.There are few opportunities to expand, accommodate content and increase traffic.
Higher conversion from visitors to sales elsewhere.Little space for analysis.
 Few can create a modern, perfectly tailored design.

Multi-page sites

Benefits Disadvantages:
Significantly more opportunities to rise in Google search results by raising content.It takes more time and is more expensive to install and maintain.
More opportunities to tell more about your company, services and work done.Sure, fast loading times can be achieved, but that requires more effort and a better hosting server.
You can provide visitors with a lot of useful information and build trust.It is important to design the menu properly and otherwise create easy navigation for the visitor
A well-optimized website gets more traffic and more interest in your business. 


Do you want visitors to find your site without additional advertising? Then you need to be well-rated by Google and other search engines! To achieve this, provide them with as much useful content as possible. Even 5 or 6 pages of a website are usually not enough to take a strong position in the Google search engine, and paragraphs 1 or 2 on a single page are the bare minimum.


There are advantages and disadvantages to both multi-page and single-page websites. Having multiple pages, you have a lot of space for content, you can provide more information to visitors and Google search engine, and you can attract new customers, but SEO is a labor-intensive process. Conversely, having a one-page website gives you a concise and clear introduction to a product or service. You effectively encourage customers to subscribe from other sources, but you limit the development of your site.

VERSLAS MEDIA offers a wide range of solutions to improve the shortcomings of each type and to exploit the potential of the sites effectively. For multi-page websites and SEO management, we recommend dedicating multiple pages. We will create a beautiful, modern website. We will match the design of all pages and adapt it to your business. And the one-page block concept can be useful in combination with secondary advertising or delivering a service to existing customers. We know what proven trends are in use these days and how to use them effectively on a single page. I hope this article has been helpful.

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