Verslas Media

Best practice in website design: easy to find your products and services.

Creating a user-friendly experience (UX) for customers is essential to ensure a positive user experience. A well-organised navigation bar and easily accessible information on products and services will help you increase your revenue.

When a user searches for a product on Google, hundreds of online businesses may be available to them. A great user experience will help you attract visitors, keep them on your website, encourage them to buy and keep them coming back. On the other hand, a poor user experience will encourage them to visit competitors. Based on my many years of experience, I can help you to improve the user experience of your website and make it easier for users to find the goods and services your company provides.

Ways to improve the website user experience

While every company and website is unique, there are some common aspects that help customers navigate your website and find the right products and services. Here are some tips:

Keep your website clean and simple.

If a website is difficult to navigate or understand, the user will quickly leave the page and look for a simpler one. Your main goal is to help website users find what they are looking for as efficiently as possible. While this may seem obvious, it’s easy to get lost when you want to add too much information to a website and make it more complicated than it needs to be. Simple is always better.

Make sure the navigation bar is easy to use.

Site navigation must be quick and easy. As a general rule, your website should have five main sections: home, about us, products and services, e-shop and contact page. Of course, these are general guidelines, but your navigation bar should always be concise, well organised and easy to use. It is also useful to have a “home” button on every page so that visitors always have a link and can quickly return to the home page.

Put the most important information at the top of the page.

When you first open a section of a website, it’s natural to start at the top and work your way down. Simplify things for your users and potential customers by starting with the most important facts and figures they need. How did you find this out? Social media posts, emails, etc. ask them in postal surveys and even in the shop. A little user input can help improve your customer experience.

Remove any unnecessary pages or actions.

When it comes to website design, less is more. Make it as easy as possible to find and buy your goods and services. When your website visitors don’t have to spend time navigating your website, they can focus on the benefits of your products and services and easily understand the benefits of your brand. By removing all unnecessary pages and processes from the process, you make it easier for your customers and more profitable for your company.

Avoid these common UX design mistakes.

The visual design of your website is the face of your organisation and brand. Here are some of the most common mistakes people make when setting up a website and what you can do to avoid them.

Trying to fit everything into the navigation bar.

Forcing users to navigate through a large list of navigation choices can leave them feeling overwhelmed and confused. These days, online shoppers have short attention spans and little patience. In this context, consumers must have a clear and simple route to the goods and services they are looking for. Try expanding the menu bar category lists to help customers find the right solutions for them faster.

Too much industry jargon.

When identifying or ranking pages, keep your audience in mind. What terms do your customers use to describe your products and services? Use these phrases as headings in product descriptions and the navigation bar. You can use “internal” jargon that your users won’t understand. Don’t make the mistake of assuming that your users will understand what you are talking about. Too much industry jargon can cause your customers to leave your website.

Consider your business and the consumer.

Put yourself in the users’ shoes. Will they be able to find what they are looking for if they visit your website for the first time and know nothing about your company or industry? When creating product and service sections of your website, be sure to test them with surveys and monitor customer feedback in reviews. This will help you improve the content of your products and services to make them more useful and appealing to users.

Forget about mobile users.

More people than ever before are accessing your website on smartphones and tablets. Keep this in mind when designing or developing your website, and make sure you test it on mobile devices. Check that text is legible and images and graphics load quickly. A small-screen view of your website should still provide great value to your customers and be easy to explore and follow.

Business Media can help you follow these website design best practices.

As a small business owner, you want your customers and potential customers to have a great experience on your website, making it easy for them to find and buy your products. You may not have the time or skills to do this in the full scope of your duties. That’s why Verslas Media has developed excellent solutions to help you achieve your website goals with little or no knowledge.

If you need more experienced advice, Business Media’s professional website services can connect you with a team of talented writers and designers to create your website. When you’re ready for e-commerce, we provide e-commerce services. Store design services that will create a seamless shopping experience for your customers and help you generate more revenue.

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