The success of SEO can be hampered by many factors, including but not limited to these factors. Avoid these common pitfalls and you will have a better chance of achieving the desired SEO success. When it comes to SEO, it is understandable that you want to maximize your return on investment. However, to achieve this, you need to be aware of the most common barriers to SEO success.
The main obstacles that we believe have historically prevented my clients from achieving their goals. If you know about these obstacles, you’ll be able to avoid them and keep your campaign on track.
Undefined campaign goals
If you don’t know what goals you are aiming to achieve with SEO, it is impossible to measure success.
Also, if you’ve set goals but no key performance indicators (KPIs), it’s hard to see how well your campaign has accomplished.
As a business owner, you don’t want to keep in mind the target number (such as adding 100 new leads a month using SEO) and find out after a few months that you haven’t reached it.
Setting goals and KPIs and communicating them to your team will help you run a successful campaign and achieve the end result.
Lack of resources
Lack of resources can negatively affect your search engine optimization (SEO) efforts.
Here are some examples of what might go wrong if you don’t have the resources to run a successful campaign.
– Human Resources: A shortage of SEO staff can stop your campaign and prevent you from making the desired progress. SEO is a long-term commitment that requires a dedicated person or team to work on a daily basis. If you want to see results, you can work with SEO whenever you want or have a few free minutes. SEO recommendations and plans often require resources for content, UX, IT, and other non-SEO areas.
Your campaign may be slowing down if you don’t have enough funds. You will need a sufficient SEO budget to cover the cost of hiring a campaign manager and acquiring the tools you need to do in-depth SEO research and track progress.
You will need a variety of tools to optimize your website properly. The plateau of SEO progress can be achieved even with free opportunities and the ability to work without the many tools available.
Every step of an SEO campaign is highly dependent on data analysis. Without full access to SEO data, you may not be able to make the best decisions for your business.
Lack of tolerance
In the long run, search engine optimization is a sound financial decision. Even if you use a lot of resources, it’s not something you can rush into.
As soon as they don’t notice much progress in the first few months, business owners become impatient. These people may have doubts about the money invested in the project and they decide to reduce or stop work altogether.
If your site isn’t at the top of the search results pages after the first month, don’t assume your SEO efforts aren’t working. This requires time and consistent effort.
Even if an SEO specialist works hard, it can take months or even years to see significant results. So you have to be patient and trust the process, no matter how difficult it is.
An audience of many people
Before starting an SEO campaign, it is very important to know what niche you are trying to target. It’s not just a list of potential customers, it’s a comprehensive view of where you’re doing business.
Starting a niche marketing campaign will help you attract the right customers to your business. In addition, narrowing the niche will make it easier to take good positions.
Even if your niche’s thematic areas and keywords receive less traffic, they convert better, so it’s worth targeting and tracking them.
To be clear, I don’t favor choosing a niche where your products or services are of little or no interest. All you have to do is look for a reasonable goal that matches the competition and trends in your industry.
I understand that choosing a niche can be daunting, especially if you want your site to be accessible to as many people as possible. Remember that a niche does not mean that you will be attached to it for the rest of your career. It is important that the niche changes over time. When the time is right, you can expand the reach of your campaign. You can develop a variety of subject competencies.
Inability to see the overall picture
It’s important to keep in mind that not every Google user who finds your page is ready to convert. Initiation, research, comparison, transaction, and user experience are all important considerations to keep in mind.
Don’t trust every keyword or topic you target. It’s just not possible.
At each stage of the funnel, the language and needs of the target audience need to be taken into account, and you need to ensure the appropriate level of engagement they want.
There are many ways to start the search process for a new type of insurance, such as researching the different companies that offer it and comparing the offers of different providers. After doing some research and moving the funnel down, they may not be ready to fill out the form or call and start the sales process.
Misunderstanding of search results pages (SERPs)
Search engine results pages ( SERPs ) can be confusing for those just starting out with SEO. There are many sections in the SERP and they may not realize that organic results are usually buried under commercials, news, map packs, and snippets displayed.
If you don’t know how a SERP is compiled, you won’t be able to see how your SEO efforts affect the results your users see.
Occupying a prominent place in Google’s search results can be so easy if you’re doing well in traditional search or related fields (like local SEO) (a pack of maps, featured snippets, reviews, etc.). However, you may need to change your SEO strategy a bit to get Google to see your pages.
For example, Schema tagging can be used to tell Google that you want your reviews to appear below Google search results. You’ll also be more likely to appear in Maps results if you have a Google business profile listing
A bad partnership is the main reason for stalling progress. Choosing the wrong vendor, agency, freelancer, tools, writers, developers, or any other person who influences strategy and implementation may not achieve your financial goals.
A bad partnership can be difficult to break, especially when it comes to contracts. Before terminating a partnership, discuss your expectations and how the partnership does not meet them. Then create a problem-solving strategy.
Finally, if your partnership fails to be maintained, you will have to terminate it. It doesn’t pay to invest in SEO if you work with someone who doesn’t help you achieve your goals.
Don’t wait until the last minute to do the test. I hope this does not happen to you.
Avoidance of other marketing channels
The biggest nightmare for a marketer is to work with people who think their marketing channel is the only way to achieve customer goals. For best results, all marketing channels should work together. When I started my career, I was deeply immersed in the SEO bunker.
There is a right place and time for all forms of advertising. Paid search, for example, is a great option if you need quick results and want to get to the top of Google search results quickly. However, long-term advertising can be expensive. This is where search engine optimization (SEO) comes in handy.
SEO is a long-term process. It rarely appears at the top of the list on search engine results pages (SERPs). You can reach a similar audience by working with SEO and using paid ads at the same time, until your site rises in organic search rankings and you no longer need to use paid ads. In some cases, depending on the structure of your search results pages ( SERPs ), both paid and organic advertising can work together.
We must also keep in mind that other channels such as social media, email. email and other forms of digital advertising can have a significant impact on customers ’travel when they work together. If you can avoid this, don’t put all your weight in one channel.
For best results, I advise my clients to consider all available marketing channels and disciplines, such as SEO, PPC, content, user experience / user interface design, videos, and more.
Data is not being tracked properly
Tracking data is very important. After all, it is an indicator of how much your SEO effort pays off. While tracking SEO data is important, it’s wrong to focus solely on tracking SEO metrics without focusing on the business metrics and conversions associated with your SEO efforts.
For example, if your company provides services like plumbing, you can expect an increase in the number of keywords related to plumbing. However, this doesn’t mean much if you don’t see an increase in sales (i.e., calls or completed contact forms).
When it comes to digital marketing, we have the ability to know if it works and monitor it all the time. When we can connect the dots from impression to conversion, assumptions can be made in most cases (and hopefully not only).
Get rid of all SEO barriers.
No matter how natural it is that we want to have SEO success right away, it doesn’t always work out. Achieving the desired SEO results takes time and consistent effort. To maximize your investment in SEO, you should avoid the mistakes outlined in this article.